First Man Moon

President John F. Kennedy's 1961 speech to the US congress is a masterclass in vision and mission statement creation, goal setting and the art of persuasion.

There is much to learn here for any student of personal development. In this article I will describe how this example mission statement derived its power and impact from its inclusion in an overall plan.

The beginning of the speech reminds people of the geopolitical background around the ideological conflict (primarily) between the US and the Soviet Union and sets the 'Man On The Moon' goal in the context of the unknown national and strategic implications of an eventual 'space race winner'.

Reading the opening paragraph today I am struck by how its depiction of 2 superpowers preparing to go head-to-toe in space creates a subtle psychological tension in anyone who hears or reads it.

What if they win? What if we win?

This tension engages interest in hearing the additional details of the Soviets current achievements and also sets the scene for the President to present what must be one of the boldest ever uses of public accountability in "goal setting":

"First, I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the Moon and returning him safely to the Earth."

There is an inspiring fusion in this sentence of national and individual pride, ambition and collective responsibility.

The President outlined other goals in his speech but it is this one which captured the imagination of a nation.

So when does a goal become a mission statement? I think the best indicator is when the goal appeals to everyone so much that they treat it as their own.

The 'Man On the Moon' goal/vision clearly met this criteria and became embedded in the consciousness of millions for many tough but exciting years. And throughout the triumphs and the tragedies to that amazing day in 1969 when Neil Armstrong finally put his foot on the lunar surface!

If your mission statement can evoke even a fraction of what President Kennedy's did over 4 decades ago, you will be on your way big time!

For more on creating powerful vision statements, personal mission statements and goal setting, download my FREE report: "Discover How To Create Incredible Yet Reachable Goals". Goal Setting Report

Mark McClure is the Asia-Pacific region's leading 'change-the-game' career coach.
Example Mission Statement Article

if neal armstong was the first man to step on the moon, then who was holding the camera?

the first man on the moon was black!!!!
the camera guy!!!!!

no recognition!!!

F'n caucausoids!!!

I was holding the camera!!!!

i saw it all.

then i drove back home later that day.....




1969 FIRST MAN ON THE MOON  Mint Block of Four Vintage Postage Stamps
1969 FIRST MAN ON THE MOON Mint Block of Four Vintage Postage Stamps

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FIRST MAN ON THE MOON  1969 APOLLO 11  BLOCK OF 4  US POSTAGE STAMP MINT
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VINTAGE FIRST MAN ON THE MOON APOLLO II NEIL ARMSTRONG 1969 WHISKEY GLASSES
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Flown Apollo 11 Kapton Foil on a Beautiful First Man on the Moon First Day Cover
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1969 Apollo 11 Moon Landing Coin First Man on the Moon Coin June 16 24 1969
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first man on the moon keychain Alabama Power Company
first man on the moon keychain Alabama Power Company

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1969 APOLLO 11 FIRST MAN ON THE MOON Neil Armstrong 50th Anniversary Stamp MINT
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Apollo 11 25th 50th Anniversary First Man on Moon Neil Armstrong US Space Stamp
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APOLLO 11 FIRST MAN ON THE MOON 3 US POSTAGE STAMPS MINT CONDITION
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Vintage Neil Armstrong Apollo 11 First Man on the Moon Key chain Coin Pomona
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